Quote for the day: Donna Karan on Design.
Design is a constant challenge to balance comfort with luxe, the practical with the desirable.”
- Donna Karan
Entermotion
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Words You Should Get Straight to Avoid Looking Silly.
When you sea words used in the wrong context, you want to bough your head and prey for people to take more time with there writing.
(That sentence was more difficult for us to write than you could ever imagine…)
But just in case you’re not clear on some of those homophones, here’s a refresher course.
See vs Sea
I see the typo in line two of your article.
In that picture of a beach, the sea is churning in the background.
To vs Too vs Two
We’re going to the meeting in fifteen minutes.
She spent way too much time on that sketch. (This “too” is so important, it deserves an extra “o”)
We have two extra postcards in our samples folder.
Their vs They’re vs There
Their plane was grounded for mechanical reasons. (Shows possession. Whose plane? Their plane.)
They’re going to meet us at the restaurant instead. (Contraction: They + are.)
Your new desk will be right over there. (Shows direction.)
Not Just Another Marketing Piece.
“Dear ____________,
Recently, I asked the Marketing Department to create a list of our ideal customers; the types of people and organizations we were most interested in having as customers. Your name appeared on that select list. However, I noticed that it has been a while since you last ordered from us. Since you are the caliber of customer we want most, this concerns me. So, I have to ask: Did we do something wrong?
Deeper Than a Headline.
We’ve talked about writing effective headlines before, but obviously there’s more to writing great web copy than just that.
This article about web copywriting hits on some really great points, and takes its own advice in the process.
The steps outlined are:
Say Less.
* People are much less patient on the web than they are when reading other mediums. Most of the time they want to get in, find what they’re looking for, and get out.
Design Studios are Catty.
“We must as an industry jealously guard our relevance by presuming we are the only people in the world with the ability to create beautiful things.”
Hopefully you don’t like how that sounds. But elitism is rampant in our industry. Why? Because we have degrees in design? Because we spend all day thinking about design? Or because we feel a need to protect our relevance in the world?
It’s human nature. People need to feel important. They need to feel superior. But it’s a grossly exaggerated tendency in graphic design, and it should stop.