Correspondence- The finger to the dam. 

Client communication is a huge part of our daily lives. Even though we’re partial to e-mail correspondence vs phone or face-to-face (most of the time) we understand the latter has to happen once and a while. When it does, we’re reminded how nice it is to hear our clients’ happy voices and see their smiling faces! Our preferred form of communication is electronic though, because it’s a clear, linear trail to follow and it matches how we track our workflow. 

It’s easy to get caught up doing your work during the day, so when the phone rings it can bounce you out of your rhythm.

Click to read more ...

Posted on Aug 27, 2009 at 01:51PM by Registered CommenterEntermotion in , , | CommentsPost a Comment

"Pursue a certificate in terrorism 100% online."

A recently published Ad Age article highlights some glitches in Google AdWords’ crawling methods and pointed out the ludicrous ads that were then associated with the article. The ads were similar in terminology to the actual content, but looking at the bigger picture were offensive and completely inappropriate. It reminded us that even though minor details are “small” (ex: a picture caption), they’re still large enough to take away from our intended focal point, render the important information useless and cause us to lose credibility all at the same time. 

The piece pointed out a couple instances where the article was crawled for keywords and related ads were associated with that content which were obviously not supposed to be there.

Click to read more ...

Posted on Aug 24, 2009 at 02:36PM by Registered CommenterEntermotion in , , | CommentsPost a Comment

The Happy Studio - Conflict. When it happens- and it will.

It’s unavoidable. We work in a field where you have to fight for what you believe in. Conflict is part of the job. Finding careful, and complimentary ways of saying “no” feels like a recurring calendar event. This is more than a service industry, it’s a creative service industry, which makes it more perilous. It can get you down if you let it. We’ve evolved some ways of coping with conflict. Some of them through good advice, some through trial and error- most of them out of pure necessity.

Click to read more ...

Posted on Aug 18, 2009 at 01:46PM by Registered CommenterEntermotion in | CommentsPost a Comment

Glimpses of Genius, Beauty, and Novelty - Soda Anyone?

Posted on Aug 14, 2009 at 10:40AM by Registered CommenterEntermotion | CommentsPost a Comment

The Happy Studio - Commit Only to What You Can Control.

So here it is. The most important advice we can give you. It’s the thing that changed our work lives fundamentally from the ground up and that made us more profitable, and happy in one fell swoop. We quit committing to things we had no control over.

Client work is a nefariously tricky to tame. People change their mind, push dates, and generally demand the irrational. We were stuck in the same boat for the first few years of our business. Projects ran terribly over time, and over budget through seemingly no fault of our own. We were doing great work, but making more enemies than friends. It was borderline unbearable.

Actually that it was unbearable ultimately led to us trying something that had seemed impossible only a few months earlier. We quit promising things. Not all things, -but most of them.

Click to read more ...

Posted on Aug 10, 2009 at 02:15PM by Registered CommenterEntermotion in | Comments3 Comments