Entries in random influences (10)
Advertising Reflects Corporate Culture
An inability to push out successful advertising reflects an inward inability to succeed.
- Inability to get groups to decide
- Inability to strongly filter ideas
- Inability to see through your customers eyes
- Inability to understand what your product really is
Try to think how many companies have terrible ads, but are still successful. You may know of poor companies with great ads, and great companies who don’t advertise, -but can you think of any great companies with bad ads? Maybe it’s an inability to trust an agency, maybe it’s not being able to choose correctly, maybe it’s fear, or just being out of touch. Whatever the source, it’s a great indicator of a company that’s struggling.
Entermotion
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Good thoughts -Paul Rand
The businessman will never respect the professional who does not believe in what he does. The businessman under these circumstances can only “use” the artist for his own ends. And why not, if the artist himself has no ends?
-Paul Rand
The designer who voluntarily presents his client with a batch of layouts does so not out prolificacy, but out of uncertainty or fear. He thus encourages the client to assume the role of referee. In the event of genuine need, however, the skillful designer is able to produce a reasonable number of good ideas. But quantity by demand is quite different than quantity by choice. Design is a time-consuming occupation. Whatever his working habits, the designer fills many a wastebasket in order to produce one good idea. Advertising agencies can be especially guilty in this numbers game. Bent on impressing the client with their ardor, they present a welter of layouts, many of which are superficial interpretations of potentially good ideas, or slick renderings of trite ones.
-Paul Rand
Where design bumps into art.
Some designers blur the edge between design and art. They force us to redefine our industry, and our role with clients. It’s apparent when watching designers like Sagmeister, that he skirts the edge of what we typically characterize as graphic design.
Check out the new video by Hilman Curtis profiling Sagmeister here
via swiss miss
Paul Rand
This Video is making the rounds on design blogs today (DF) (SM)
It’s a powerful testament to the impact that design can have on a company, and a person. As designers, we all appreciate seeing a client who is moved by the process, and values it’s outcome proportionally. It’s really neat to see Steve Jobs, a person whose individual taste has resurrected Apple, talk about the process of being a client.