“The owners mentality is difficult to describe. You either have it or you don’t (although you can learn to have it).”
- Chris Tingom, www.brainfuel.tv

Of course your graphic designers love to design, and your programmers love to develop, your copywriter loves to write, and your AE (hopefully) loves client communication! But do they all have the ownership mentality? It’s undervalued, and it’s what gives smaller studios an exceptional capability to stand up against those larger agencies. It’s not just one person taking the lead with this thought process- it’s everyone taking every fire drill seriously and going to extremes to make sure their end of the job is taken care of- all to satisfy the needs of the client. 

Pride in getting something right should absolutely be the enjoyment of the owner of a small studio, but every owner would want to share that with his/her employees- everyone who touches the project and everyone who doesn’t

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